Wednesday, September 14, 2011

Missoni for Target

In a scene that was reminiscent of the shopping frenzy that typically comes on the day after Thanksgiving, Target's website crashed several times throughout the day and more than hundred shoppers lined up at many of its stores early in the morning on Tuesday for a sale of limited offerings of its Missoni for Target collection of bikes, luggage, clothes and housewares.

The 400-piece line made by the Italian luxury knitwear designer Missoni exclusively for the cheap chic retailer features its trademark zig-zag patterns for between $2.99 for stationary and $599.99 for patio furniture -- a fraction of the price of the designer's real duds that can cost $595 to $1,500.


Target had planned to continue selling the line into October at all 1,700 stores around the country. But shoppers will be lucky if they can find something they want. In fact, based on a spot check by Target of stores in Minneapolis area, everything had sold out by Tuesday morning. Target is replenishing some merchandise over the next few days, but it will trickle in.

Some shoppers already are trying to capitalize on the fleeting nature of the Target's Missoni collection. As of Tuesday afternoon, there were 1,591 listings for Missoni for Target on eBay.com that were selling for more than double the price found at the discounter. Travel totes were going for $169, while shoes were selling for $129.99.

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